![]() ![]() To be successful I also had to understand what items teenagers actually wanted to wear. H&M’s Roblox Experience Is an Experiment in Virtual Fashion I’m a virtual fashion designer for the online platform Roblox, which means I spend my time pouring over TikToks, fashion mags and Instagram whatever it takes to figure out what teens like when it comes to accessorizing their virtual avatars. ![]() My friends joke that I’m a nerd who plays video games most of them haven’t touched since their single-digit years. Though the essay is from the 2022 college application timing, it contains lessons about creating for the metaverse from the Gen Z perspective as the advertising and marketing community grapples with seeing success in the space. This essay has been lightly edited for clarity. He leveraged this early success to get accepted to Yale, Harvard and Stanford and has formally accepted his offer to go to Stanford in the fall. Editor’s Note: The following is the college application essay of 18-year-old fashion designer and creator Rush Bogin, best known for his now multimillion-dollar business and success with UGC and fashion designs on Roblox. ![]()
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